Joanna’s Professional Resume

Accomplished sales and marketing professional with a proven record of excellence in the
development, implementation and execution of sales and marketing strategies. Excels
in increasing and sustaining a customer base. A competitive and confident
professional who brings a measurable, goal-oriented mindset to the workplace.


  • · Goal-driven and detail oriented professional
  • · Arranging new client appointments and making dynamic sales presentations
  • · Consistently making and sustaining positive relationships with industry peers
  • · Managing budgets, forecasting, and making competitive analyses
  • · Exceeding client expectations with exceptional after-sales service
  • · Computer Software Expertise PMicrosoft Office
    2007 (Outlook, Word, Excel, Access, PowerPoint) Adobe Photoshop, InDesign, Illustrator, Acrobat Pro 9  PNew Media savvy ( SEO, Social Media, blogging)
  • · Communication: well written and spoken with a mastery
    of the English and French languages
  • · Organizational and interpersonal skills: purposeful, accountable, confident, thrives in a fast paced environment, multi-task, prioritize and manage time


Sales and Marketing Director/Co-Founder                                    2000-current Royal Conservatory of Music and Arts Naples                                              NAPLES, FL

  • Developed and executed a formal sales/marketing strategy leading to an increased monthly revenue of 30%
  • Created an add-on sales plan to increase sales/client by 35%.
  • Launched a Philanthropic Assistance strategy, wrote
    grant proposals which led to a 50% increase in gross revenue
  • Designed a new After-sales Service Directive and
    increased client retention by 18 months
  • Added new revenue stream by organizing workshops and
  • Charismatically made sales presentations to prospective
  • Increased visibility via new media by 200% with the
    design, implementation and measure of new media marketing/advertising strategy

Sales Support Director 

Gulfcoast Foreclosure

  • Performed all administrative duties; phone calls,
    emails, maintaining/organizing files, creating spreadsheets, databases and
    drafting of correspondence
  • Successfully implemented a new paperwork reduction
    strategy, the paperless environment, resulting in a 75% decrease in  preparation time for short sale packages
  • Ensured proper client management by maintaining positive
    relationships with recent clients, associated banks, realtors and
  • Designed and implemented New Media marketing and
    advertising strategies

Project Manager                                                                                                  2009, 2010

Southwest Florida Pageant Inc.                                                                  NAPLES, FL

  • Oversaw the annual
    event, planned fundraisers, managed event logistics
  • Wrote copy for
    promotional materials and print ads
  • Met with venue
    owners and event co-coordinators to ensure a smooth flow of activity
  • Consistent contact
    with board members presenting progress reports
  • Increased the
    professional image of the Miss Florida Pageant, Inc. by exceeding the expectations
    of judges, sponsors, contestants and volunteers


                       1995-1998                               Toronto,
Ontario Canada

Bachelor of Business Administration (BBA)

QUEEN’S UNIVERSITY                                1994-1995                               Kingston, Ontario Canada

Bachelor of Commerce (BComm)





JODIE DOUGLAS SERRANO                                    THOMAS SPRECACENERE

Executive Director/Founder                                   District Sales Manager

Royal Conservatory of Music and Arts                  Sherwin Williams Diversified

1807 J and C Blvd                                                 500
Misty Pines Ln. #105

Naples, FL 34109                                                    Naples,
FL 34105

239.404.4781                                                           239.280.8919                      




VP of the River Group Inc.

799 Vanderbilt Rd.

Naples, FL 34110




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s